Millennial Lotería = Genio. Writer and Creative Mike Alfaro revamped lotería for our times.
"I think Latino women don’t just wanna be La Dama, they would identify more with La Feminist. If you’ve ever been to Coachella or gone on Snapchat, you probably relate more to La Flower Crown than La Corona." Read more about the project at Vivala, follow on Instagram, and get all the swag at society6.